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ABCe welcomes Gemius UK as an Associate Subscriber
2008-12-18
ABCe announces today that Gemius UK has registered with them as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer.
The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS.
Adriana Tailor, Operations Director at Gemius UK comments:
“The alignment to the industry-agreed standards is an important stage for us and we are delighted to become an ABCe associate. The move shows our commitment to build transparency for our digital measurement and give confidence to our clients that our numbers are credible.”
Richard Foan, Managing Director of ABCe comments:
“We are delighted to welcome Gemius UK as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABCe and JICWEBS.”
The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABCe, to ensure everyone is working towards the same goals, so providing added value to ABCe’s clients. Associate Subscribers can also participate in ABCe Internet Technical Group (ITG) meetings, which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.
Download the complete version of the press release in the Word format
Contact:
Adriana Tailor - contact.uk@gemius.com