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gemiusHeatMap gets new face
2008-06-12
Gemius SA, an online research agency, introduces an improved version of the gemiusHeatMap product to the market. The new function – ClickMap – registers all clicks made in a web site. The research enables one to estimate the popularity of particular sections of a web site and consequently implement navigation solutions.
gemiusHeatMap research points out the links and spots in a web site which Internet users click on with the highest frequency. The knowledge of such strong and weak points of a web site allows one to implement solutions which will improve the ergonomic side and attractiveness of a web site. The new quality of gemiusHeatMap is composed of two modules: LinkMap and ClickMap.
LinkMap informs about clicks on the links and clickable elements. The accumulated data smooth out the progress of swift evaluation of information publicised in a web site, therefore it enables one to develop the most popular subjects and modify those of low interest. LinkMap helps to position products and information on the web site effectively, moreover, it defines the optimal updating frequency. Apart from conventional links, the research also computes clicks in forms, maps and JavaScripts (along with elements prepared in Ajax technology).
The second module of gemiusHeatMap research is ClickMap, which patterns all of the clicks made in the web site and presents it in temperature map form. The obtained results pin down the “hottest” web site spots – spots which are attractive and catch the attention of users. Owing to this function, the spot of the most concentrated movement can be checked or whether all the elements clicked by users are in fact links.
“The tool meets publishers’ and Internet shops’ requirements perfectly”, emphasises Maciej Mikołajczak, overseer of the research. “The delay in results presentation is 10 minutes on average, so that the web site administrator can react quickly to alter the users’ behaviour”.
gemiusHeatMap research is carried out continuously and lasts unnoticed to web site users. Results are available in a special interface. A functional and visually attractive application enables one to simultaneously overlook both the web site itself and graphic and numerical information regarding clicks.
The clicks statistics are computed for each sub-site of the web site separately. Particular sub-sites are distinguished on the basis of the URL address. Statistics are available in several time periods – the last hour, today or the day before, the present or previous week and the current or previous month.
Everybody interested in a demo of gemiusHeatMap study is kindly asked to write to krzysztof.dabrowski@gemius.com. You will receive a link to the latest version of the application within one working day. Please also contact us in case you would like to view click statistics for your own web site. Free test of the tool is available upon request. More information about gemiusHeatMap can be found on our web site.
Gemius SA is the largest online research agency in Eastern Europe. The company has been dedicated to Internet market research since its founding in 1999. Our goal is to go beyond statistics and to provide thorough knowledge to our clients, helping them to make the most of their investments in the online marketing channel.
Gemius provides data on Internet user behavior (gemiusTraffic), Internet audience profiles (gemiusProfile), or online advertising campaign effectiveness (gemiusEffect) to brand name clients throughout Europe. Gemius' gemiusAudience research is the online advertising currency across Eastern Europe, where by working with key joint-industry committees and other market players Gemius provides accurate, high-quality measurement of online audiences for media planners, buyers and sellers.
Gemius, s.r.o. is the subcompany of Gemius SA resident in Prague, Czech Republic.
Mediaresearch, in co-operation with Gemius SA, is conducting the monitoring of Internet servers visit rate and the research on the socio-demographic structure of the Internet population in the Czech Republic – the NetMonitor project. At the same time, it supports other Gemius SA projects in the Czech Republic and Slovakia in terms of marketing and business. Mediaresearch company developed the methodology of TV ratings measurement that has been running on the Czech market since 2002.
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For detailed information about the study please contact:Krzysztof Dabrowski,
Operation Manager Gemius s.r.o.; krzysztof.dabrowski@gemius.com